Case Study: Acuity Ultra R2

Soyang

Case Study

Soyang Open House event demonstrates award-winning capabilities of Fujifilm’s 5m Acuity Ultra R2 wide format roll-fed printer.

Soyang

Accrington, UK

Acuity Ultra R2

Reading time: 4 minutes

Highlights

  • Soyang initially partnered with Fujifilm in mid-2022 to become a distributor of the Acuity Ultra R2 in the UK.
  • The highly respected wide format materials supplier formed the partnership as it looked to enter hardware sales.
  • Soyang hosted an Open House to showcase the Acuity Ultra R2 in its new, purpose-built showroom.
  • The Soyang premises stocks more 1.5 million m² of printing solutions, including a huge variety of substrates.
  • Last year, Soyang bought a majority stake in Josero – a leading UK supplier of wide format printers, sign and print finishing equipment and printing supplies.
  • Josero has also partnered with Fujifilm to distribute the Acuity Prime flatbed printer in the UK.

As we branch out from being a wide format materials supplier into hardware, we felt that the ‘superwide’ 5m Acuity Ultra R2 printer would be a perfect fit for our portfolio.

Mark Mashiter | Soyang

Watch the Video

Soyang, a UK-based partner of Fujifilm, recently hosted an Open House event to showcase the remarkable capabilities of the ‘superwide’ (5m) Acuity Ultra R2 roll-fed printer to customers in its showroom. As a highly respected wide format materials supplier looking to enter into hardware sales, Soyang initially partnered with Fujifilm in mid-2022 to become a distributor of the Acuity Ultra R2 in the UK. The company was impressed with the machine’s ability to deliver on quality, reliability and ROI.

The well-attended Open House took place in Soyang’s new, purpose-built Acuity Ultra R2 showroom at its 70,000ft² head office and distribution centre in Accrington, Lancashire. In addition to the new showroom, Soyang stocks more 1.5 million m² of printing solutions, including a vast variety of substrates.

Soyang Europe Managing Director Mark Mashiter commented: “The Acuity Ultra R2 printer is a revolutionary machine and is part of Fujifilm’s new blueprint for wide format. At Soyang, we’re historically very well known for finding solutions to 5m prints, so as we branch out from being a wide format materials supplier into hardware, we felt that the ‘superwide’ 5m Acuity Ultra R2 printer would be a perfect fit for our portfolio.”

He adds: “We already support a huge number of customers in the wide format sector with material sales. We’re pleased to be able to offer hardware too.”

Soyang’s Open House event was hosted in partnership with Josero, a leading UK supplier of wide format printers, sign and print finishing equipment and printing supplies. Soyang, which bought the majority shares of Josero last year, has also partnered with Fujifilm to distribute the Acuity Prime flatbed printer in the UK.

Soyang customer Vincent Randall, co-owner of MediaCo Group, commented: “It was a pleasure to attend Soyang’s Open House event and it was great to see the Acuity Ultra R2 in-person. The fact that Fujifilm is making machines and designing them around users’ needs – and around their inks – is significantly important to companies like ours.”

Launched in mid-2021 as part of Fujifilm’s new Acuity wide format range, the Acuity Ultra R2 and Acuity Prime flatbed printers have each won iF, Good Design and Red Dot awards for their impeccable design features.

Andy Webb, UK Wide Format Sales Manager at Fujifilm, notes: “Our Acuity wide format machines were all fully developed by Fujifilm to maximise usability and ROI. We’re confident that Soyang’s extensive industry knowledge, expertise and customer base – all demonstrated at its recent Open House event – will help us to boost Acuity Ultra R2 and Acuity Prime sales across the UK.”

Acuity Ultra R2

Find out more about the Acuity Ultra R2’s ultra-high quality and versatility, and how its low ink consumption can improve ROI

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